• Potential market of over 100 million consumers.

• Import liberalization, 12 free trade agreements involving 44 countries.

• Low inflation and the rate of the Mexican peso regulated permanently against the US dollar, the Euro and other currencies.

• Geographical proximity to the US and Canada.

• Commercial relationship between Mexico and EU countries.

• Economic reforms that favor foreign investment.

• Market size toward Latin America.

• Significant growth opportunity.